ABOUT PALTÒ

ORIGIN AND MEANING

Over time, coats increasingly became to be regarded as something precious to be preserved through the years, and to purchase one was an event involving entire families.

The usage of the Italian word “paltò” traces back to the XIX century: at that time, when good manners were still a core value, the term indicated the ideal garment that protected from the cold. 

Moreover, they soon became a means to enhance both the masculine and the feminine figure, a symbol of exclusive elegance. The image of the “paletot” has not taken on only a formal and refined nuance, though.

It represents a covering which protects the person who wears it from a sometimes hostile environment, and it acts as a shield in defending from the outside world. Many, if not all of us, experienced the need to keep this garment on in displeasing or uncomfortable places. During the ʼ50s and ʼ60s, coats become a quintessential icon of elegance: all the key figures of the exciting “Dolce Vita” years, of the cinema, and of rock and roll—from Mastroianni to Jean-Paul Belmondo, from Paul Newman to Marlon Brando, from Steve McQueen to Robert De Niro, from Mick Jagger to John Lennon—wore one in the most important moments of their careers.

A “paltò” is not something you just wear: you have to use it respecting its distinctive features, characteristics able to inspire unique emotions to those who can enhance such qualities.

THE COAT FACTORY

Paltò revisits the core elements of the most genuine Italian spirit: style, sartorial skills, excellent materials, and hand-made details, updated and personalized according to the features and the demands of today’s society. Paltò was born from the accurate study of the “garment,” of its history, construction, and use, interpreting its characteristics and its specific elements according to the world of today’s fashion

trends where Made in Italy standards, as well as its fabrics and materials, are significant and timeless features which, like taste and style, have no half measures. Paltò has chosen to rediscover those Made in Italy values that were so much appreciated in the past years, and that were abandoned and obscured by dynamics that do not focus on the product anymore.

Paltò’s creations, from the study of the product to its development,
are entirely made in Italy by increasingly rare, skilled artisans.

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